UNREAL is the inaugural group show from the Head On Artist Promotion Program.

This opportunity provides a framework for ambitious photo-artists of all levels to exhibit their work within the prestigious festival program.

This year the show will be called UNREAL, the idea comes from the process of combining the stylistic approaches of different photographers. We see documentary style work contrasted against surrealist approaches to photography. Both of these photographic styles have been established by photographers in history and have set the foundations of photography as an art form and a medium we cannot do without in our time. At some point, each and every photographer must take the decision to favour the real or surreal. The photographers have had their work curated to a small but strong edit of their original submission.

The curator, Fiona Wolf-Symeonides, will be present and available to the artists to offer further mentoring and advice on developing their body of work.

The Head On Artist Promotion Program is designed to establish photographers art practice, build an exhibition portfolio and coach them towards for a solo show in coming years within the festival.

This year's artists are: Alex Korotkoff (Russia), Ana Paula Estrada (QLD), Ben Reynolds (WA), Dylan Demarchi (NSW), Giulia Macario (VIC), Jen de Vos (WA), Kristian Taylor-Wood (NSW), Laura Moore (NSW), Lilli Waters (VIC), , Luke Cody (UK), Michael Kluge (VIC), Miho Kajioka (Japan), Remi Chauvin (TAS), Richard Huynh (WA), Roy Wang (VIC), Simone Fisher (NSW).

Official Opening: Sunday, 3 May 2015 - 3:00pm - 5:00pm

Dates of Exhibition: Sun, 3/05/2015 - Tue, 12/05/2015

Artist Talk: Saturday, 9 May 2015 - 11:00am

Gallery opening hours: Thu-Sun 11-6